On March 14, 2026, Xu Xiangnan, Chairman of the China National Furniture Association (CNFA), led a delegation to Senyuan Furniture Group, located in Dalingshan Town, Dongguan, for a specialized investigation and research visit. The CNFA maintains a strong focus on the green transformation and high-quality development processes of enterprises. This research aimed to gain an in-depth understanding of Senyuan Furniture's current development status, the effectiveness of its green and low-carbon transition, and its future strategic plans.
Cai Guowei, Secretary of the Dalingshan Town Party Committee, and Huang Zhili, Deputy Town Mayor, accompanied the delegation during the visit. The Chairman of Senyuan Furniture Group extended a warm welcome to the research team and provided enthusiastic reception throughout the event. The research team and the enterprise engaged in in-depth and practical discussions on key issues such as the transformation and upgrading of the furniture industry, precise policy support, green and intelligent manufacturing, and brand internationalization. The meeting atmosphere was productive, further consolidating consensus on development.
At the production site and in the showroom, Chairman Xu Xiangnan carefully observed Senyuan Furniture's featured products, including hotel furniture and custom pieces for luxury residences. He personally tested the products for comfort, meticulously examining aspects such as ergonomic comfort, design aesthetics, and exquisite craftsmanship details. He highly praised and fully affirmed Senyuan Furniture's consistent adherence to high-quality positioning, its strong research and development and innovation capabilities, and its level of lean manufacturing.
During the symposium, Chairman Xu Xiangnan pointed out that green and low-carbon transformation is the core path and an inevitable choice for the high-quality development of the current furniture industry. He encouraged Senyuan Furniture to fully utilize national-level platforms like the CNFA, continuously increase brand promotion efforts, proactively "go global," deeply participate in domestic and international industry exchanges and cooperation, learn from advanced international experiences, and further broaden its strategic vision and development space.
Secretary Cai Guowei stated that Dalingshan Town consistently upholds the business service philosophy of "responding promptly whenever needed, and not interfering unnecessarily." For key enterprises within its jurisdiction, the town comprehensively implements a precise "one enterprise, one policy" support mechanism, aiming to promptly address enterprise demands, effectively solve development difficulties, and fully support the accelerated transformation of traditional manufacturing towards green, intelligent, and high-end directions, injecting strong momentum into the innovative development of enterprises.
The Chairman of Senyuan Furniture Group expressed sincere gratitude for the professional guidance from Chairman Xu Xiangnan's delegation and the continuous strong support from the town's Party committee and government. He noted that Dalingshan Town possesses a complete upstream and downstream industrial chain, a first-class business environment, and an efficient service system. These unique advantages provide solid support for the long-term stable development of enterprises and have effectively resolved many development constraints.
Looking ahead, Senyuan Furniture will conscientiously implement the valuable opinions and suggestions put forward by the research team, always adhering to the business philosophy of "quality-oriented, service-driven." The company will fully leverage its advantages in technological R&D and smart manufacturing capacity, accelerate the application of green materials, promote digital and intelligent upgrades, and establish a low-carbon production system. Simultaneously, it will actively integrate high-quality external resources and persistently focus on building its national brand, striving to contribute greater strength to the green, intelligent, and high-quality development of China's furniture manufacturing industry.
